I’m in the mood for something unusual, something fun, something not ‘yawn.’
Let’s go play in the future.
- Cris

tm:rw

Tomorrow’s Playground: tm:rw NYC - Your Next Obsession

Imagine wandering into Times Square and stumbling upon a place that feels like it was beamed in from the future. That’s tm:rw: a 20,000-square-foot flagship nestled in the historical grandeur of the Candler Building at 220 W 42nd St, NYC. If retail had a spaceship, this would be the cockpit.

You arrive as a shopper but leave as a co-conspirator in a narrative about tomorrow. You’ll test-drive the future, quite literally. We are encouraged to think of vacations as a week-long activity but vacations can also be a two-hour play session in a store that reminds you of the Children’s Museum (but with cooler toys).

Ever wanted to pilot a racecar simulation, hover through VR skies, and then relax with gourmet gelato all in one visit? tm:rw gives you exactly that, anchored in elegance, excitement, and an undercurrent of surprise.

Want To Fly?

Take flight with Birdly, a full-body VR simulator that lets you soar like a bird over real cities, historic landmarks, or surreal dreamscapes. You’ll flap your wings, feel the wind, and dive through a fully immersive world - no pilot’s license required.

tm:rw doesn’t just sell products - it stages them. Dubbed the “Home of Innovation,” it’s described by its creators as "a destination to the extraordinary, where design, innovation, and well‑being shape the future". This isn’t your usual shopping trip - it’s a full-on sensory immersion. If you avoid shopping in person because it’s exhausting, overwhelming, and often futile, then this is your store. No one walks out unhappy (even if they didn’t buy anything).

tm:rw pulses with energy, echoing New York’s rhythm while inviting you to slow down enough to truly feel the design, sense the tech, taste the future. It’s ground-level innovation that doesn’t ask you to imagine tomorrow because it lets you live it, now.

Going Somewhere? Protect Your Trip (and Your Sanity)

This Is An Experience

The space is categorized into themed zones, each conjuring a different type of wonder:

• Smartech: Cutting-edge innovations from the boldest brands.

• The Track: A motorsports-inspired playground where human imagination merges with machine precision.

• Playhouse: The next evolution of play - bold, boundary-breaking, and electrifying.

• tm:rw Café: A next-gen taste realm where bites meet innovation.

• The Sanctuary: Elevated sound experiences, powered by Amazon where tuning becomes transcendence.

• 7EVN: A wellness haven for mind and body where you experience a glimpse into the near future of health and wellness.

Why tm:rw Feels Like the Future

This store lives at the crossroads of commerce, creativity, and culture. Here’s what makes it special:

• Innovation Meets Accessibility: While it knits together futuristic gadgets and immersive experiences, everything is designed to feel open - democratizing access to top-tier design and tech. tm:rw makes the coolest tech and ideas available for everyone to test out (you don’t need to prove your Billionaire status to enter).

• Design That Acts Like Theater: Zones feel choreographed. There’s a storyline in every corner, an emotional beat in every interaction.

• New Definitions of Engagement: You don’t just shop. You play, explore, taste, listen, and maybe even zen out in a wellness pod.

For example, do you have a wireless face mask? Neither do I. Should I? Let’s try it out and find out.

In a city overflowing with distractions, tm:rw is a magnet for the curious, the creative, and the kind of people who believe that the future belongs to the bold. It’s a souvenir you’ll carry more than a tote bag - you’ll remember what it felt like to be on the edge of what’s next.

See you next Wednesday.

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